​​​​​​​The Veterans Experience Office (VEO) had requested Marymount University students to create an integrated brand awareness campaign for a new customer service initiative. The initiative is called the Customer Experience Institute (CXI). The Veterans Experience office has requested to produce a brand identity.
My role for this project included branding, logo design, and creating a tagline “At your service”. The photography used was courtesy of the U.S. Department of Veterans Affairs Flickr account.
Created in Adobe Illustrator and Adobe InDesign 
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